A tailored sales strategy for sustainable mobility
Julia Etaix, Chief Commercial Officer of SNCF Connect & Tech, was Laurent Kretz's guest on the Le Panier podcast about the sales initiatives of France's #1 e-commerce platform for sustainable mobility, SNCF Connect.
In this Le Panier podcast, Julia Etaix reveals the strategies put in place to improve the traveller experience on France's leading e-commerce platform for sustainable mobility, or how to offer the best deal at the best time for SNCF Connect's 15 million customers.
It was also an opportunity to point out that the SNCF Connect & Tech teams implement complementary services to ensure a seamless user journey on SNCF Connect that goes far beyond the station. Strategic partnerships, such as the one with ALL, Accor's reservation platform and loyalty programme, which gives travellers access to ALL's varied hotel offering combined with SNCF Connect's sustainable mobility services to manage their end-to-end journeys.
At the same time, one of the key points is the teams' ability to present SNCF Connect users with relevant offers at the right time, particularly during seasonal ticket sales openings. These initiatives are based on close collaboration between the Marketing and CRM teams, guaranteeing a coherent and effective approach to meeting traveller expectations.
Julia Etaix - Chief Commercial Officer, SNCF Connect & Tech
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